Having the right tools, such as hair stylist scissors, mark you as an expert and lets you cater to the needs of your clients. The right equipment complements your skills and knowledge to leave your customer looking their best. Once you have this business aspect handled, you need to focus on growing your clientele base.
Keeping your doors swinging is a sure-fire way to create a thriving business. Luckily, you can employ some crafty tactics and attract new clients to your business.
Create a business network.
With the right approach, you can create a profitable network with other local business in your vicinity and grow your reach.
First off, you need to research the businesses that target the same audience as you. These can be health clubs, fashion houses, florists, restaurants or wedding dress shops. You can make a pact to cross-promote each other’s products in your respective establishment.
For instance, you can have a referral system that entitles clients to a discount when they shop at each of the establishments in the network. People love freebies, and this can generate a cross establishment traffic that benefits everyone in the network.
Use referral and word of mouth marketing.
Referrals and word of mouth marketing remain a formidable way to build a successful business. See, most people are skittish about trying new products or services.
A recommendation from a trusty friend put their doubts to rest and buoys their confidence about making an appointment with you. To make this model count, you need to impress each client who walks through your doors.
Treat them like royalty and give them a great experience in addition to a professional service. You want people walking up to your clients and asking them where they get their hair done. Simply put, being exemplary at your job turns each of your customers into a brand ambassador.
Customer acquisition is tricky and expensive part of running a business. With the right approach, you attract more people to your business without breaking the bank.